COOL LALA at 2020 IAUD International Design Award

For the support of many people, elastic stocking "Cool Lala" received the "BRONZE" at  2020 IAUD International Design Award.(18th Dec. 2020)

Category: Medical welfare

Team: BETELPLUS corp./Yoshida Tsukasa corp./ Misako Dai/Hiroko Murayama

Jury's evaluation:
Through long-term collaboration and research by four parties, this high-quality and attractive elastic stocking has been developed. Ultimately, it's a medical product, it has the potential to jump out of that medical category.


Design development with  TO&FRO, Kaji-rene inc. (2018〜)

[LINK] TO&FRO  [LINK] Kaji-group

Portable accessory case for SUZUKI HUSTLER

We cooperated in the development of accessories for Suzuki Hustler. (LaunchDate)20th Jan. 2020

COOL LALA received Good Design Award 2019

 Our design director Hiroko Murayama was in charge of the design [Medical elastic stockings "Cool Lara"] won the 2019 Good Design Award. It was developed with the idea that patients undergoing treatment for lymphedema and varicose veins can spend their daily lives more enjoyably and comfortably under the challenge of how much design can intervene in the medical device class I field. It is a high-spec and fashionable product.(2nd Oct. 2019)

▪️Jury's evaluation
 The team with a wide variety of specialties came together, and it was highly evaluated that it was carefully designed with the aim of improving the QOL of patients as consumers, which was often overlooked in the conventional medical industry. With this product as a trigger, it is expected that similar movements will continue to spread to various other areas of the medical industry.

▪️Development team
[Producer] Misako DAI
[Director] Hiroko Murayama /Betelplus corporation/Yoshida Tsukasa corporation
[Designer] Hiroko Murayama



Design proposal for industrial equipments.

Design for Laundry stand

"STIK-20 & 30"  Product/Package design with SEKISUI JUSHI R&D group

Transforming Lunch-box pourch

(Concept design)ULTRA SI (Production design)Zojirushi corp. design center (Sales period)Jly 2012 to present

"Create in Europe"

by representative of ULTRA SI, Kazumoto YAMASAKI


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