Featuring Project

Innovation, come through strong 
DESIGN THINKING

Transforming lunch-box pouch
Concept: ULTRA SI / Production design: Zojirushi design center / Photo: image courtegy of Zojirushi corporation

"Divergent Thinking"

 I will thoroughly search for the best one for the current conditions instead of applying the system up to yesterday. In that way, I sometimes found exceptionally interesting ideas, so I focused too much on efficiency and reflected on my own way of cutting off a lot of fantasy.

DESIGN LINK OSAKA Vol.55「ヨーロッパ創造の現場」→
by Kazumoto Yamasaki(Ultra Si /Founder)
Featuring Project

SIMPLE SOLUTION for our everyday life

Laundry stand "STIK-20/30" Design: SEKISUI-Jushi Development dept. x ULTRA SI

"DESIGN=LIFE"

● Wear, Eat, Live, Work,  Life is always with DESIGN

● Envisioning the world with sensitivity

←Medical elastic stocking "COOL LALA"
 Design: Hiroko Murayama,(Ultra Si DIRECTOR)

TRUSTING MATERIAL

NOTO-JOFU Bag collection Produce: ULTRA SI

Latest NEWS

IAUD AWARD "Bronze"

"Cool Lala" received the BRONZE  at  2020 IAUD International Design Award.

TRAVEL GEAR DESIGN

Design development with TO&FRO, Kaji-rene inc.

CONSOLE BAG DESIGN

Launch: Automobile accessory for Suzuki New HUSTLER 

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